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FIAT Wins “Top Brand Desire Award” from Automobilwoche

FIAT Wins “Top Brand Desire Award” from Automobilwoche

Date Posted: 10 March 2025

FIAT continues to shine as it receives the prestigious Top Brand Desire Award from German automotive magazine Automobilwoche. The award was presented during the Car Loyalty Awards at the Automobilwoche Conference 2025, held in the stunning Motorworld Munich.

In 2024, FIAT dominated the German market, attracting more new customers than any other brand. According to market analysts at Dataforce—based on official figures from the German Federal Motor Transport Authority (KBA)—FIAT was the top choice for buyers switching from other brands.

FIAT CEO and Stellantis Global Chief Marketing Officer Olivier François expressed his pride in the achievement, stating:

We are extremely proud to receive this award from a relevant automotive media, especially in a mature and important European market like Germany. The fact that FIAT attracts more new customers than any other brand on the market is a great achievement and demonstrates how appealing the FIAT brand is to German customers, who are demanding and true car connoisseurs. FIAT’s values resonate with our customers, and the Italian design, simplicity, and ingenuity of our products are extremely important and appealing assets. FIAT’s line-up is made of iconic vehicles like the 500e, the Topolino, the Abarths, and also the Ducato - top-performing models shining among passenger cars and recreational vehicle markets. A line-up that is being enriched with new models such as the new Grande Panda and the upcoming Fiat 500 Hybrid, making us confident of a bright future with accolades such as ‘Top Brand Desire Award’.”

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Sherwoods Motor Group Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Sherwoods Motor Group Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

Regulated Complaints Post: Automotive Compliance Ltd, The Factory, 44 Alfred Street, Gloucester, GL1 4DD Telephone: 01452671560 E-mail: complaints@automotive-compliance.co.uk. If we cannot resolve your complaint within 8 weeks, you may refer your dispute to the Financial Ombudsman Service. This service is free to use. Their consumer helpline is available on 0800 023 4567 or 0300 123 9123 or you can visit their website at www.financial-ombudsman.org.uk.

VAT Number: 633238551
FRN Number: 667876
Company Number: 02876229

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