"THE LIONS ARE COMING" was PEUGEOT’s tagline for the 2024 Paris Motor Show, showcasing its commitment to electrification.
Linda Jackson, CEO of PEUGEOT, emphasized their ethical drive towards sustainability, beyond regulatory requirements, making the show a key platform to demonstrate this vision.
Highlights include:
- The full electric range, with the world premiere of the E-408.
- Long Range versions of the E-3008 and E-5008 with best-in-market ranges of 700 km and 668 km.
- Tech innovations like the PEUGEOT INCEPTION Concept and Hypersquare steering wheel.
- PEUGEOT 9X8 Hybrid Hypercar.
New launches:
- PEUGEOT Electric Promise: 8-year warranties, home wallbox, and Free2Move Charge access.
- 'Pleasure Powered' and 'Powered by Lions' campaigns.
- EV Genius AI chatbot and ChatGPT integration in new models.
PEUGEOT aims to lead the European electric vehicle market, already the top electric brand in France with the E-208 as Europe's B-segment leader. To ease the transition to zero-emission vehicles, PEUGEOT offers hybrid and plug-in hybrid models alongside its electric range.
PEUGEOT Allure Care provides peace of mind with an 8-year/160,000 km warranty covering key components, including the electric motor and battery. This coverage is automatic and unmatched in Europe.
PEUGEOT's latest models feature advanced tech like trip planners, ChatGPT integration, and i-Cockpit® systems. The popular PEUGEOT E-208, with a range of 410 km, offers sleek design, a powerful 156 hp motor, and advanced connectivity features like Apple CarPlay and Android Auto.
At the 2024 Paris Motor Show, PEUGEOT highlighted its electric range, showcasing the E-208’s stylish look, dynamic driving experience, and top-tier safety features.
PEUGEOT E-2008: A DYNAMIC AND NIMBLE SUV
PEUGEOT E-2008: Bold and Efficient the PEUGEOT E-2008 compact SUV combines style, agility, and performance with a 115 kW (156 hp) engine and 406 km range (WLTP). As the 2023 B-SUV segment leader in France, it boasts a strong SUV design with signature claw-shaped lights, premium Alcantara interiors, and a customizable ambient lighting system.
The PEUGEOT i-Cockpit® features a 10” touchscreen and a compact steering wheel for agile driving. The E-2008 supports fast charging, with 80% charge in just 30 minutes at public stations.
PEUGEOT E-308: A Segment Benchmark the PEUGEOT E-308, including the E-308 SW station wagon, sets a new standard with a 115 kW (156 hp) electric motor and a range of up to 416 km. Its dynamic design includes sharp LED lights and aerodynamic 18” rims. Inside, the i-Cockpit® offers a customizable 3D digital display and 10” touchscreen, enhancing the driving experience. The E-308 is designed for efficiency, with selectable driving modes and fast charging capabilities, reaching 80% charge in under 25 minutes.
Technology and Innovation Both models come with advanced driving aids such as adaptive cruise control, blind spot monitoring, and reverse alert, ensuring a smooth and safe drive.
The new PEUGEOT E-3008 impresses with its fastback SUV design, advanced Panoramic i-Cockpit® featuring a 21-inch curved display, and best-in-class electric performance. Since its launch, it has garnered over 67,000 orders, prompting increased production at the Sochaux plant.
With its aerodynamic silhouette, spacious interior, and premium tech, the E-3008 delivers both style and comfort. The redesigned front end includes the iconic three-claw lighting, while the rear showcases dynamic 3D lights. Inside, the panoramic screen and compact steering wheel enhance driving pleasure, with the Drive Assist Plus system and latest safety features providing semi-autonomous capabilities.
Available with three electric engines, including a dual-motor AWD version, the E-3008 offers a range of up to 700 km and quick charging options. It is also designed sustainably, using over 500 kg of recycled materials and eliminating chrome from the exterior. Produced in France, it underscores PEUGEOT’s commitment to innovation and eco-friendly mobility.
Premium Electric Vehicle
The PEUGEOT E-5008 stands out as a seven-seat electric SUV with up to 668 km of range (WLTP), offering comfort, space, and cutting-edge technology. Its powerful design features a dynamic silhouette, high beltline, and sleek spindle grille, while the interior boasts elegant aluminium trim, ambient lighting, and a panoramic 21-inch screen.
With advanced features like Drive Assist Plus, a 360° camera system, and the latest active safety tech, the E-5008 delivers a smooth and safe driving experience. It also offers three electric engines, including a dual-motor AWD version, and up to 668 km range, thanks to Stellantis' new STLA Medium platform.
The spacious interior includes modular seating for seven, a 916 L boot, and premium materials. Designed sustainably, the E-5008 uses over 500 kg of recycled materials and is produced in France.
PEUGEOT E-408: Distinctive Design, Now Fully Electric
The PEUGEOT E-408, unveiled at the Paris World Premiere, features a striking fastback design and exceptional efficiency. Built in France, this dynamic electric vehicle combines sportiness with aerodynamic optimization.
Powered by a 157 kW (210 hp) electric motor, the E-408 delivers 345 Nm of torque and offers a range of 453 km (WLTP). Its interior boasts the PEUGEOT i-Cockpit®, a 10-inch digital display, and luxurious materials like Alcantara® and aluminum.
With advanced safety features such as adaptive cruise control, lane departure warning, and night vision, the E-408 ensures both performance and protection. Charging from 20% to 80% takes just over 30 minutes with DC supercharging.
PEUGEOT INCEPTION Concept: Pioneering the Future of Electric Mobility
The PEUGEOT INCEPTION Concept embodies the brand's vision for sustainable electric mobility, first showcased at VivaTech 2024. It marks a new era of design with sleek, geometric lines and a focus on minimalism. Featuring 800V technology and a 100kWh battery, it offers up to 800 km on a single charge.
Inside, eco-friendly materials like recycled fabrics and innovative techniques such as Air Quilting® are used to meet Stellantis’ goal of cutting emissions by 50% by 2030. The Hypersquare steering control, replacing the traditional wheel, offers intuitive, touchscreen-like driving using steer-by-wire technology.
PEUGEOT also emphasizes environmental responsibility through partnerships like UNDER THE POLE, supporting ocean preservation and scientific research.
PEUGEOT and BORN FREE
The British-founded BORN FREE association helps communities in Kenya’s Meru National Park coexist with wildlife, focusing on reducing environmental impact. All their offices in Nairobi, Meru, and Amboseli run on solar energy. PEUGEOT supports BORN FREE’s educational efforts, including awareness campaigns and training on herd protection.
At the Paris Motor Show, PEUGEOT launched the 'Powered by Lions' digital campaign to raise awareness about wildlife preservation, especially lions. Funds raised will go to BORN FREE, with 60% of PEUGEOT’s solidarity advertising budget also supporting the charity.