£1,500 Grant Introduced for Fiat & Abarth Retail Buyers

FIAT Launches Its Own EV Grant

The FIAT E-Grant has been reintroduced in August 2025 to make electric vehicles more accessible to everyday drivers at a time when affordability remains a significant barrier. With the cost-of-living crisis still affecting household budgets and the initial purchase price of EVs often higher than petrol or diesel alternatives, FIAT is stepping in to help ease that financial pressure. The £1,500 discount is applied directly to the vehicle’s on-the-road price, giving customers an immediate saving without needing to apply for it or wait for a rebate — a straightforward, tangible benefit that supports the transition to cleaner motoring.

This move comes as there is currently no UK Government support scheme for electric vehicle buyers. The Government’s Plug-in Car Grant, which previously offered up to £2,500 off the cost of a new EV, was withdrawn in 2022. In the absence of any new national financial incentives, FIAT became the first car manufacturer in the UK to launch its own electric vehicle grant in 2023 — and its reintroduction in 2025 reinforces the brand’s commitment to keeping electric mobility within reach for more people.

At the same time, FIAT is investing heavily in an electric future, with a stated ambition to become a fully electric brand in Europe by 2030. Bringing back the E-Grant aligns with that vision by encouraging more drivers to experience the benefits of EVs today. This applies especially to key models like the Fiat 500e and 600e, as well as their high-performance siblings, the Abarth 500e and 600e, which are gaining traction in the UK market.

Finally, the E-Grant gives FIAT a competitive advantage at a critical moment for the brand. The newly launched 600e and Abarth 600e are entering a market where competition in the compact EV segment is intensifying. By offering a £1,500 saving on top of existing offers like 0% APR finance and free servicing, FIAT is not only increasing the appeal of these models — it’s also giving dealers like Sherwoods Motor Group more tools to convert EV interest into real-world sales.

In short, the return of the FIAT E-Grant is a bold, customer-first move aimed at keeping electric cars affordable, attractive, and accessible — right when UK drivers need it most.