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Fiat 500 Hybrid Launch Celebrated

Fiat 500 Hybrid Launch Celebrated

Date Posted: 12 December 2025

A bold new chapter for Italy’s most iconic city car.

The launch of the new Fiat 500 Hybrid was nothing short of spectacular. FIAT returned to its roots in Turin and Mirafiori—the birthplace of the legendary Cinquecento—and celebrated with a week filled with culture, creativity, and unmistakable Italian flair.

Across the city, the 500 Hybrid took centre stage. From film festivals to fashion-and-culture showcases, immersive museum exhibits to major sporting events, the new 500 proved once again why it remains Italy’s most beloved car: it’s stylish, smart, and ready for the future.

A Star of the Torino Film Festival

The 500 Hybrid rolled through Turin as the Official Partner of the prestigious Torino Film Festival. VIPs and filmmakers were chauffeured around the city in the new hybrid icon, while fans admired it displayed beneath the Mole Antonelliana and at the Teatro Regio. A special exhibition with the Museo Nazionale del Cinema celebrated the unforgettable moments where FIAT and Italian cinema have shaped culture together.

A Spotlight Moment at the Heritage Hub

At the Mirafiori Heritage Hub, FIAT transformed the space into a creative journey through Italian life with Welcome to the Home of the Fiat 500. Each room showcased the 500’s evolution and its place in everyday Italian culture—past, present, and now hybrid-powered future.

Front and Centre at Vanity Fair Stories

In Milan, the 500 Hybrid captured the spotlight at Vanity Fair Stories, the major storytelling event featuring leading voices from entertainment, culture, and design. FIAT CEO Olivier Francois joined the stage for a conversation about why the 500 continues to be a timeless Italian icon—now reimagined for modern, sustainable mobility.

Leading the Pack at the Torino City Marathon

The 500 Hybrid also powered ahead as the Title Sponsor and official pace car of the Torino City Marathon, guiding thousands of runners through the city’s most iconic streets, including a symbolic pass by the Mirafiori plant.

A New Era for an Italian Legend

The celebrations wrapped up with the launch weekend in Italy, marking the official arrival of the Fiat 500 Hybrid—a car that blends heritage and innovation like no other.

Stylish. Efficient. Proudly rooted in Turin.
The Fiat 500 Hybrid didn’t just launch—it made a statement.

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Sherwoods Motor Group Limited is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Sherwoods Motor Group Limited to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow. Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

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